In Moscow, a meeting of the Communication Policy and Information of the Association of Managers on this topic: “Advertising through the content: Converting strategies by 2025.” Experts have influenced the current topic of AI use and digital technology in the communication industry, namely the widely used nerve networks affecting content in communication and marketing communication.
The executive of the meeting is the director of the central cluster -hkulev of the center holding Ekaterina Kvashenkin and the General Director of the Federal Nadezhda Plotnikova.
Participants note that new information consumption formats significantly change the behavior of the audience, requiring consideration of approaching methods of content and effectiveness of their content.
Many journalists today lack skills in text structure and SEO optimization, unlike copywriter, people, people who have difficulty getting exclusive information. An effective solution here will be the cooperation of experts from different fields, Ekaterina Kvashenkina said.
News.ru Olga Saburova's editor.ru Olga Saburova has attracted attention to the importance of content quality.
Posts – both ads and news – should be indexed and created a branch of information. With a competent approach, any news will bring a view even with a small information. But for this, the SEO optimization level you need to invest, she said.
The opposite view is expressed by the co -founder of AI's influence and introduces technology Alexei Parfun. According to him, SEO is a dying tool for content manufacturers and the future of the media behind fully automation and artificial intelligence. Moreover, experts admit that over time, who will learn to write quality long games and will be able to replace not only one journalist, but also the media.
As an example of AI's development, the speaker shared the results of a recent study, accordingly, when comparing two documents – a text created by Anton Chekhov and the second, created by a classical nerve network, only about 50 percent of the audience can identify a person who belongs to the writer's pen.
Founder of digital sociological agencies in content and media media impact, Alexander Lyapin, also noted that the future of the content depends directly on AI and digital technology. This applies to writing and film production, and evaluating content quality.
Magnetto.pro Marketing and Communications Director, Julia Tsizova shared data in their companies used to evaluate the effectiveness of the content and level of participation of the audience. According to her, the process begins by assessing the quality of traffic, clarifying the time that users spend on the company's website, as well as to clarify the reaction that a person receives from the content.
In short, Nadezhda Plotnikova agreed with the idea that the digital conversion makes the method of adjusting the approach to form the content and building strategies. However, in her opinion, new technologies and artificial intelligence will not be able to replace good professional journalists.
The opinion of colleagues is supported by Ekaterina Kvashenkina.
The press is not the creation of a text or content, it works with the information we have from others. So far, no nerve network can establish a friendly relationship with a valuable information, take this information from him and decide how interesting this data when sending, she said.
The speaker also expressed his belief that the journalist's high content will never disappear and will not lose value, and the trend of high quality press press will only increase.
Rambler & Co is an information partner of the event.